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Chapter One: Intro

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Who WE are

This course unit will give you an introduction to the German media system. It is part of a series of online lectures on media systems in the Arab World and Europe. These are produced by the leading media studies institutes in the respective country brought together by AREACORE, the Arab European Association of media and communication researchers.

This session on the German media system has been produced on behalf of the institute for media and communication studies at Freie Universität Berlin. With 9 professors and 1300 Students on undergraduate, master and doctoral studies level it is one of the biggest institutes in Germany and features the expertise to tell you more about the German media system.

Student Questions

Student questions: What questions do you have about the German media system?

Q1: Is the number of audience high for TV, newspapers, radio, and online comparatively?

Q2: I have a small question about press freedom. How is it protected and something about it?

Q3: So I have a question about the foreign media ownership. I would assume that after the fall of the wall, are there changes in foreign media ownership in Germany. And if there is so, what are the main key players and stakeholders?

Structure of the lesson

We hope to answer some of those as well as your questions by our lecture.

  • First, we will give you a historical overview
  • Second we will provide more general information on German society and its current challenges
  • Third, you get an overview of the overall structure of the media system
  • Fourth, we will tell you about the political and legal framework of the media
  • Fifth, the economic context such as ownership structures are explained
  • Sixth, we will give you more information about the state of journalism                         
  • Last but not least we talk about the digital infrastructure and Internet use in Germany

You can get more information and find lectures on other countries on our website www.areacore.org.

But now: let's get started!

Chapter 2: Media History

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من نحن هذه الدورة ستعطيكم مقدمة حول النظام الإعلامي في ألمانيا. وهي جزء من سلسلة محاضرات عبر الانترنت حول النظم الإعلامية في العالم العربي وفي أوروبا. ويتم انتاجها من قبل معاهد دراسات الإعلام في الدول المشتركة،

تحت رعاية الجمعية العربية الأوروبية لباحثي الإعلام.

المعهد 

 لقد تم إنتاج هذا الجزء حول النظام الإعلامي الألماني من قبل معهد دراسات الإعلام والإتصال  

في جامعة برلين الحرة. يضم معهد دراسات الإعلام والاتصال تسعة محاضرين بدرجة بدرجة بروفيسور، وأكثر من ١٠٠٠ طالب للقب الأول، الثاني والدكتوراة،  

ويعتبر من أكبر المعاهد في ألمانيا،  

وبالتالي لديه الخبرة الكافية لإطلاعكم على النظام الإعلامي الألماني.

 

Chapter 2: Media History

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Chapter Two: Media History

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Chapter Two: Media History

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In order to understand Germany’s media system, one has to know its history.

Many of its particularities are results of the countries moved past. Media history begins even before the German national state was constituted.

  • a first important landmark was the invention of the printing press with movable letters. Approximately around 1450 Johannes Gutenberg developed a machine that could print bibles in larger quantities, making them available for more and more people

  • In 1609 the first periodical newspaper “Aviso” was published, but it took nearly 200 years more until a serious press landscape developed in Germany. A necessary precondition was further technological progress, like the invention of the quick-printing press.

  • 19th century more and more regular and daily newspapers were established, mostly “opinion press” or “party press”: media was strongly affiliated with certain parties or political fractions, like conservative, liberal and socialist press. By that time, according to Habermas, a “bourgeois public sphere”, emerged. We would call it today polarized pluralist: each paper very biased but together expressing broad pluralism. This general tendency continued until the Weimar Republic in the 1920s.

  • 1819: since the press became more vivid and important, the ruling aristocrats agreed on censoring it

  • in 1848: however, after the March revolution press freedom was implemented in several constitutions across Germany

  • in 1871: the formerly scattered German countries are united to form the “German Empire” and national media started to grow for example major publishing houses were founded since 1870 like Ullstein Verlag, Scherl, Mosse

  • 1914-1918 during WWI, press freedom was once again abolished by military censorship. However, technological development advanced quickly:

  • in 1917 the Universum Film AG (UFA), as first German film company is founded

  • in 1926: first radio broadcast was transmitted in Germany  by Deutsche Welle AG) and in 1929 the first television was broadcast as well, but dark times approached as the Nazis seized power in 1933 and started with it a dark phase of media manipulation and instrumentalization. Under the term of “Gleichschaltung” (bringing into line), all media had to adapt to the Nazi ideology. Media was centralized and media companies and publishers were expropriated. Especially the radio (“volksempfänger” or “people’s receiver) and public weekly newsreels in cinema were heavily utilized for Nazi propaganda, spreading anti-semite hate-speech and justification of the war

  • 1945: at the end of the WWII the huge task was to establish a democratic and pluralist media system, preventing abuses like during the Nazi era in the future, the allies vowed for a re-Education of the German population: newspapers had to be licensed and were subject to censorship after publication

  • 1949: Germany is officially separated: this leads to completely different media systems. In the eastern GDR a heavily state-controlled media system was implemented, including party-press and censorship alike the soviet model.
    Its main task was to serve as the “voice of the working class” and to educate citizens to “socialist personalities”

  • In western Germany, a federal public broadcasting service similar to the British bbc was introduced as well as a press System allowing only minimal interference by the state. While press products did not cross the border between the two states, East German citizens were able to receive West-German television (and vice-versa). This led to a subtle propaganda-war on both sides. However, it was West German radio and television which had a strong audience in East Germany.

  • In 1984: the dual system is introduced in Germany, meaning that for the first time private broadcasting is allowed. Technical progress like cable & later satellite TV made it possible to broadcast more channels, but in particular the pressure of market liberalization in the 1980s in Europe were the main reasons for this development.

  • In 1990 Germany was reunified: The east German media landscape was to be incorporated into the West German. State owned TV and radio channels are transformed into public broadcasters, many (regional) newspapers were sold by the reunification trust agency to West-German publishers and media companies. While the principal structure remained, there was a strong decline in east German newspaper circulation

  • Since 2000: new dynamics in press landscapes emergence. Online journalism leads to declining circulations and a downfall of the ad-sales. This development is coined as “Zeitungssterben” or “dying of the press”, but compared to the US the crisis is not as severe. However, it leads to a diversification of media formats, content and distribution and the emergence of new business models, cross-media formats, blogs and web formats.

 

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Chapter Three: Society & Areas of Conflict

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For visitors, Germany tends to seem peaceful, safe and excessively tidy. In fact, Germany has relatively low crime-rates and hasn’t experienced much inner state-violence since World War II. Autochthonous minorities like the Sorbs in the East or the Danish in the North are granted specific right to protect their culture and ensure political participation. But still there are lines of conflict in the German society:Even more than 20 years after the German reunification the division between East and West Germany remains.

During the reunification, there had been massive transformations in the former GDR that took place in a very short period of time. Many of these changes still have ramifications until today. Most obviously, there is still an income gap between the former east and the west, but there are also con siderable cultural differences. E.g. in their media usage patterns, east Germans watch in general more TV, prefer private channels over public broadcasters and read fewer nation-wide newspapers in general. Possible explanations are a higher focus on entertainment and a lack of trust in political institutions compared to west Germany. Besides this, the question of how to deal with the socialistic past and its heritage is a matter that remains subject to debate in the German media landscape.

A development with unpredictable long-term effects is the “demographic shift”. Birth rates are quite low in Germany, so a transition to a more and more elderly society seems inevitable. This poses major challenges towards the social systems and the economy, but also has an effect on media.Traditional media such as TV, radio and print media are still dominating. Also media content caters often to the interests of the elderly.

An undissolved area of conflict is the adequate representation of migrants and minorities in German media. The biggest migrant community in Germany are Turkish and Germans from Turkish decent. Tens of thousands were invited to come to work in (West-) Germany as so called Gastarbeiter (Guest workers) during the 1960s. Since then, there has been a constant, often paternalistic debate about the problems of integration and alleged segregation. Existing problems are often framed by German politicians and the media as being connected to Islam. Especially in the light of recent developments, like the rise of ISIS and growing refugee movements, the image of Muslims has worsened and people of Turkish or Arab descent are perceived as a threat. Islamophobia is once again on the rise and is expressed through populist mass-movements like PEGIDA but also in extremist right-wing terrorism like in the so called National-Socialist Underground.

However, it is also a major debate in the media:

Interview: Rana Göroglu (Mediendienst Integration)

Unfortunately they [Germans  are represented mostly negative. But this doesn’t only concern topics revolving around Muslim and Islam but generally most of the issues because negative headlines simply sell better.And unfortunately this applies also to issues regarding Islam and Moslems.

But I do also believe that journalists tend to reproduce stereotypes. There is a dominating negative image of Muslims and Islam in the society also partly due to this negative coverage and I think it’s hard to break this circle.

There has been a shift in this image since 9/11. You could say “the Muslims” are the new “foreigners”. Back then there was a lot reporting about “the foreigners” and all problems like problems with integration, “retrogressively”, worse graduation results and everything connected to that. This image was more and more superimposed in the past years by “the Muslim”. When we have negative reports then mostly about “the others”.

So the Muslims are mostly those “others” we report about.

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 Interview_Göroglu.mp4 Interview with Rana Göroglu about the way Muslims are pictured in German media

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Chapter Eleven: Outro

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We hope that our film helped you to learn more about the German media system. Of course, there is lots more to explore and to learn about. You are invited to check the literature references which are provided to you on our digital platform to deepen your knowledge. And you may want to test your knowledge in one of the quizzes provided.

We also suggest to take a look at the other units about media systems in Iraq or Lebanon or the other countries featured on our digital learning platform to get a comparative perspective on the world’s media systems. We are also interested in your feedback and open to suggestions. So do not hesitate to contact us!

Good bye, ma al-Salama und Auf Wiedersehen!

 

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English & Arabic Script (pdf)

 

on the world’s media systems. We are also interested in your feedback and open to suggestions. So do not hesitate to contact us!

Good bye, ma al-Salama und Auf Wiedersehen!

 

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English & Arabic Script (pdf)

 

 

 

 

من نحن 

————— 

هذه الدورة ستعطيكم مقدمة 

حول النظام الإعلامي في ألمانيا. 

    ———- 

 

وهي جزء من سلسلة محاضرات عبر الانترنت  

حول النظم الإعلامية في العالم العربي وفي أوروبا.  

    ——— 

 

ويتم انتاجها من قبل معاهد دراسات الإعلام في الدول  

المشتركة،  

تحت رعاية الجمعية العربية الأوروبية لباحثي الإعلام.  

المعهد 

 لقد تم إنتاج هذا الجزء حول النظام الإعلامي الألماني  

من قبل معهد دراسات الإعلام والإتصال  

في جامعة برلين الحرة. 

    ———- 

 

 

يضم معهد دراسات الإعلام والاتصال  

تسعة محاضرين بدرجة بدرجة بروفيسور،  

وأكثر من ١٠٠٠ طالب للقب الأول، الثاني والدكتوراة،  

ويعتبر من أكبر المعاهد في ألمانيا،  

وبالتالي لديه الخبرة الكافية لإطلاعكم على النظام الإعلامي الألماني.