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The assessment of the relevant product market is of utmost importance for the analysis of market power and accordingly for promotion of effective competition, detection of distortions of the market, regulation of mergers and controlling and preventing abuses of dominant position.

2. Market indirect definition.

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Applying the lines explained above, the analysis will appreciate how the demand will react before a Small but Significant Non-Transitory Increase in Price (SSNIP test). If costumers switch to another products with a price increase it means that the market is broader. The relevant product market will be define when the costumers stop of switching to other similar commercial options. 

4. Interrelation with the relevant geographical market.

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